A Community-Targeted and Scientifically Formulated Approach to Remould Health Behaviour: Behaviour Change Communication

The Behaviour Change Communication (BCC) is a process of implementing communication strategies for the welfare of individual or communities to encourage them to adopt positive behaviours suitable to the local problem and the settings. Successful implementation of BCC essentially needs extensive research and meticulous planning based on the level of knowledge and attitude of the target population. Although BCC has shown a significant impact in heterogeneous conditions, but for its successful implementation in different health problems, the costeffectiveness for the same should be estimated in different local settings. In addition, eventual outcome of the BCC strategy depends upon the knowledge level of the community health worker and their efficacy to share knowledge with the target population. To conclude, Behaviour Change Communication is a research-based, client-centered, benefit-oriented, service-linked and professionally developed strategy with significant potential that can influence and eventually modify the bad practices in order to maintain a healthy state both of individual and the society.